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Email Marketing Solution
Set up an email infrastructure and maximize the deliverability of your upcoming email campaigns.
Ensure flawless emails, effortlessly.
Webstation streamlines your workflow with our exclusive pre-deployment checklist, eliminating the inefficiencies of manual reviews. Campaign Precheck handles the heavy lifting, freeing you to focus on strategic decisions and email effectiveness. Giving unlimited testing across devices and clients, ensuring your emails are perfect before they reach your audience.
Essential Principles of Email Marketing Design
Understanding the complexity of designing HTML emails and ensuring they look good across all devices and email clients like Outlook can be challenging for several reasons:
Rendering Differences:
Each email client interprets the design differently, leading to variations in how the email appears to each recipient.
Outlook Compatibility:
Outlook, in particular, uses its own rendering engine that may not fully support the latest design techniques, impacting how our email looks for Outlook users.
Using Classes for Responsiveness:
To manage device differences, we often employ special classes in the HTML code. These classes allow us to control which content is displayed or hidden based on whether the user is viewing the email on desktop or mobile.
Design Limitations:
Some design features, such as certain CSS styles, aren't universally supported across all email clients, necessitating additional adjustments.
Mobile Adaptability:
Ensuring the design looks good on phones and tablets is crucial but can be complex due to how mobile devices interpret HTML code.
Necessary Testing:
To ensure our email looks good for all recipients, extensive testing across different email clients and devices is essential.
<!--[if mso]> <table><tr><td> /* Outlook-specific HTML content goes here. */ </td></tr></table> <![endif]--> <!--[if !mso 9]><!--> <tr>   <td height="0" valign="top" align="center">     <div class="em_hide_desktop" style="display:none ; width:0; overflow:hidden; max-height:0px !important;">       <table><tr><td>content</td></tr></table>     </div>   </td> </tr> <!--<![endif]--> <!--Mobile Container End --> <style> @media screen and (max-width: 600px) {     .email-container {       width: 100% !important;     } @media only screen and (min-width: 639px) {     .hide-pc {       display: none !important;     } </style> <!-- Email Header : BEGIN --> <table align="center" width="600" class="email-container">   <tr>     <td style="padding: 20px 0; text-align: center">       <img src="image/image_200x50.png" width="200" height="50" alt="alt_text" border="0">     </td>   </tr> </table> <!-- Email Header : END -->

 

 

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